Design Principles Document

Santiago Ariel Chaparro

Contrast

Netflix

www.netflix.com/ar-en/ A Screenshot of Netflix Homepage

With a dark background and a bright font, the contrast in this website makes it clearly readable and comfortable to the eye.

Visual Hierarchy

Mercado Libre

www.mercadolibre.com.ar/ A Screenshot of Mercado Libre Homepage

In this website we can see how the contrast and the page distribution draw the attention of the visitor to what it is trying to show first.

Rule of Thirds

Google

www.google.com.ar/ A Screenshot of Google Homepage

Using the rule of thirds, with a colored font in the middle and white space around, this website tries to draw the attention to the search box.